WORLD MARKET FOR CHEESE

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World Market for Cheese 

Cheese continues to be a popular addition to every day diet, thanks to the high amount of protein, calcium, minerals and vitamins it contains. The consumption of cheese, over the years, has improved significantly across the world and subsequently the art of cheese making has now evolved into a lucrative business. Dairy Products Technology 53 According to a report (Global Industry Analysts, 2010), though the economic recession has put a check on the cheese consumption pattern across the world, more importantly in the developing nations, the future outlook for global cheese market still remains bright with consumption of cheese projected to grow by more than 20% during 2008-2015. Purchasing decisions, being increasingly guided by price, cheaper yet healthy and wholesome foods are surfacing back into the spotlight. Consumers are additionally exhibiting shifting preferences from imported cheese brands to locally produced cheese. Post recession, the demand for organic cheese is slated to make a comeback, with manufacturers expected to expand their product offerings. Innovation and product diversification will be the most prominent market strategies for manufacturers and suppliers in the post recession period. The product mix is poised to change from traditional types of cheeses to new cheeses that suit the demand in developing dairy markets like China and India. The growing demand for dairy products that meet consumers changing diet and nutritional needs will result into strong growth for innovative and healthier cheese products, such as, lactose-free goat cheese products, and half-fat and reduced fat cheeses.

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